Last month MP Bill Wiggin arranged a meeting between between Coca Cola Ltd and prospective buyers, with a view to securing a future for the historic Malvern Water Brand in Colwall.
The Malvern water factory, with its Royal Warrant, has lain empty since it was closed at the end of last year. The drinks giant cited commercial difficulties for the pull out, claiming that the brand was too small to compete in today’s mass markets.
Bill commented, “Spirited local stakeholders have since rallied and proved themselves determined to defy this gloomy outlook. The recent meeting, also attended property agents Strutt & Parker, suggested that there was a ground swell for the possibility that production on the site might be resurrected.
I chaired this meeting to ensure that the facts were available to prospective buyers and believe it represents an extremely positive step forward.
Malvern water is a heritage brand inseparable from Colwall’s development as a community. I am delighted that Coca Cola have seen the merits of marketing the site to local entrepreneurs and the strong level of interest shown during the meeting was very encouraging.
I really want this to have a happy ending and will do everything I can to help achieve it. The ideal outcome would be a successful bidder with town’s best interests at heart, able to run a profitable business and bring jobs back to the area”.