Bill Wiggin MP invited North Herefordshire’s designated drivers to claim their reward for keeping the roads safe this Christmas.
As part of a national campaign run by Coca-Cola in partnership with the Department for Transport’s THINK! campaign, designated drivers can enjoy a “buy one, get one free” offer on Coca-Cola, Diet Coke and Coca-Cola Zero as they celebrate the festive period in local pubs and bars.
Bill Wiggin MP for North Herefordshire said: “As we head into the winter months I must urge all my constituents to be vigilant when travelling throughout the county – the roads of Herefordshire cause many accidents without the assistance of ice, fading light and merry spirits.
“I congratulate all the venues in North Herefordshire that are taking part in this campaign for helping to keep my constituent’s safe over the festive period. I would encourage my constituents to take extra care on the roads this winter by being careful before they ever get into a vehicle.”
Now in its sixth year, the campaign will run in over 8,000 pubs and venues up and down the country. The programme will run for three weeks from 9th to 31st December 2013 in pubs across North Herefordshire and all over the country, as part of an ongoing partnership with the Department for Transport’s THINK! road safety initiative.
Jon Woods, General Manager, Coca-Cola Great Britain and Ireland, said: “Designated drivers play a vital role in making sure the roads are safe for everyone. We know that it’s safer not to drink at all before getting behind the wheel, and so Coca-Cola is rewarding all designated drivers with free drinks so that they can celebrate the festive period and help to get their friends and family home safely.”